PRODUCT PACKAGING TRENDS FOR 2023

Trade continues to adapt to the changes that have taken place and continue to take place in the world.

Techniques, strategies and products that worked perfectly in the past do not have the same effect in this new market model we live in. That said, it is of great importance to know the product packaging trends for 2023. 

Throughout the text, we’ll show what’s new in terms of packaging, highlighting the impact they have on consumers’ experience. Good reading!

Packaging that goes with the moment

We know that, over the years, the market has become more modern and competitive. Public preferences have changed and people are looking for better products and services every day.

The consumer researches and evaluates several details until he chooses a product that corresponds to what he wants. After the Covid-19 pandemic, many changes took place, and the market is expected to follow each one of them to serve the public.

Most consumers, before finalizing a purchase, analyze several aspects. If the offered product provides you with a mix of design, safety and convenience, for example, the chance of purchase is greater, and the packaging needs to follow the same line. The idea is to provide the customer with the satisfaction of having made a good deal.

There are several ways to reinvent the way to pack a product. Each one of them must be used to attract and keep your consumer interested in what you can offer. So, follow the following topics and discover the main trends!

Top product packaging trends for 2023

There are several novelties in the world of packaging, but among so many proposals, there are some that stand out and promise to invade the market.

Interactive packaging

Interactive packaging is a practical way to draw attention. They serve to entertain the consumer and “tell stories” to them.

With the cell phone camera, the customer can read a simple QR Code and have access to additional information about the product or the brand.

Thus, interactive packaging allows directing this consumer to the content that makes the most strategic sense.

By scanning the code and without leaving the seat, the consumer can access your store and make new purchases. It can be directed to a video, to a social network profile, to a blog, to a social campaign; if it is a food package it can be directed to a recipe, the options are countless!

Another way to use the QR Code is to show ways to use the product or feedback from other customers. Having a space where the public can leave their opinion recorded and evident is very important for others who are searching to finalize a purchase.

Another way to use the QR Code is to show ways to use the product or feedback from other customers. Having a space where the public can leave their opinion recorded and evident is very important for others who are searching to finalize a purchase.

Sustainable packaging

Bringing the combination between beauty and sustainability draws the attention of the consumer. That’s because it’s always time to rethink the way we use our resources.

When a brand or company invests in reuse, charging a fair price and delivering a quality product, it is gaining a place in the customer’s life.

In this new moment, preserving has become essential, and those who work with this awareness offer something more to the public, standing out from those who do not seek this change

Sustainable packaging can be made from recycled materials or produced in a way that uses less plastic, for example.

An example of sustainable packaging that will be in evidence in 2023 and in the coming years is monolayer packaging, which consists of using only one layer of packaging with only one type

 of material. This packaging model avoids the unnecessary use of plastic and facilitates recycling, in addition to improving and benefiting the creation of ecological packaging for various products.

If you want to know if your brand is prepared to offer sustainable packaging, access this article.

Minimalist packaging

The minimalist trend in packaging brings back the idea of ??“less is more”. Calling the public’s attention with lightness and simplicity is still and always will be a good alternative.

The reduction in the number of elements, colors, words and images used makes the packaging more elegant. These elements often attract the consumer because it is the type of purchase in which the product is purchased and the packaging is still used as a decoration item.

Betting on minimalism is a way to bring back the classic, in order to approach

the oldest and the youngest. In practice, it is possible to reach a larger audience in a subtle and sophisticated way, guaranteeing a greater income and a possible return of even greater positive comments.

Packaging with feedback collection

Many companies are producing more assertively and ensuring the success of their products because they are listening to their customers.

Analyzing and having access to feedback is essential, as it gives direction for future business. It is important to be attentive and vigilant to what is commented by customers.

For this reason, one of the product packaging trends for 2023 is packaging with feedback collections or data collection.

Through a QR Code present on the product packaging, the consumer can be directed to a satisfaction survey or to a product evaluation page.

Making the consumer feel that his opinion is relevant makes him feel more attracted. Even if he doesn’t buy the product right now, he might buy it in the near future.

It is important to know how to take advantage of these comments, as any information left by the buyer can be considered. Every comment, compliment or criticism that is received should be used as a source for ways to improve. That way, you will always offer a more efficient and quality product or service.

Beyond packaging: the importance of understanding the consumer

Regardless of which trend is chosen, it takes study to make a good packaging. Knowing about the material or design is essential, but being aware of market trends makes the difference.

When it comes to the consumer market, we know there is a wide area that can be addressed. When choosing packaging, you need to research and understand how your buyer thinks.

You have to think like someone who buys and look at the competitor with a consumer eye. Would I buy this?

Analyzing what others are doing can be used as a research ploy. However, with no intention of copying, but of having a north.

Choosing the ideal packaging is a job that must be done with caution and analysis. The product, distribution route and storage location are just some of the points that must be evaluated to reach the ideal point, until it can reach the final consumer.

Product packaging trends for 2023, as we saw throughout the text, value interactivity, sustainability and minimalism.

In fact, there are other trends, but these are the ones that can most impact the experience of current consumers, bringing more revenue to companies.

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