What to expect from packaging trends in 2025

The year 2025 is here, and the packaging industry is gearing up to embrace new trends and movements that will transform the way products are packaged, distributed and consumed.

The packaging market is adapting to growing consumer demands, sustainability and technology, and packaging trends in 2025 will reflect these developments. Let’s explore some of the most impactful packaging trends that are expected to gain traction in the new year.

Packaging trends

Learn below some of the main trends in the packaging sector for 2025.

Sustainability as a priority in 2025

Sustainability continues to be a key trend in packaging. In 2025, companies are expected to adopt even more environmentally friendly solutions, seeking to reduce the use of plastics, opting for biodegradable and recyclable materials, and improving resource efficiency.

Demand for compostable packaging, recycled materials and packaging with a lower environmental impact is expected to grow, with consumers demanding greater transparency about the origin and recyclability of the materials used. In addition, stricter regulations around plastic waste and materials are expected to accelerate this transformation.

Smart and connected packaging

By 2025, the digitalization and automation of Industry 4.0 will make packaging smarter. Packaging with embedded technology, such as interactive QR Codes and product monitoring and tracking sensors, will be increasingly present.

This packaging offers a more connected experience for consumers, allowing them to access detailed information about the product, such as its origin, expiration date, transportation conditions and much more.

In addition, the use of connected packaging through digital platforms, which can even be supported by AI, can improve traceability and even optimize inventory management.

Customized packaging and customer experience

Personalization will be another major packaging trend in 2025. Technology will enable the creation of customized packaging that not only meets the brand’s identity, but also consumer preferences.

Mass customization is already becoming a reality, where companies will be able to offer packaging options with exclusive designs or even personalized messages for the consumer.

This not only provides a unique experience for the customer, but also strengthens the brand’s connection with its target audience.

Smaller, less wasteful packaging

With increasing awareness of material waste and preferences for more convenient options, smaller packaging and minimalist design will be on the rise in 2025. Brands will focus on offering compact and functional packaging to meet the demand for convenience.

In addition, material efficiency will be crucial, with lighter, smaller packaging that is more adapted to the space and needs of the product, without compromising protection and integrity.

Food safety-focused packaging

Food safety remains a priority, and packaging that ensures product freshness and integrity will become increasingly sophisticated. By 2025, we will see innovations in packaging that extend shelf life, such as materials that control humidity, temperature and oxygen exposure, ensuring the quality and safety of food and beverages.

Advances in Modified Atmosphere technologies will offer better food preservation with environmentally friendly materials. Automation and digitalization will also help in this process, monitoring storage and transportation conditions in real time.

High-performance packaging with reduced environmental impact

Industries continue to seek high-performance packaging that offers the same protection and durability as traditional materials, but with a lower environmental impact. This includes innovations such as biodegradable polymers, post-consumer “PCR” plastics and new compostable materials that meet both functional and ecological needs.

Circular economy

The circular economy, which focuses on reusing, recycling and reducing waste, will also gain traction by 2025. Material recovery and reuse will increasingly be incorporated into packaging design, with manufacturers creating solutions that encourage consumers to return or recycle packaging after use.

Brands that embrace this approach will not only meet the demand for more sustainable products, but will also create a more responsible consumption cycle.

E-commerce Packaging

E-commerce continues to grow, and with it the need for packaging for transporting products. In 2025, e-commerce packaging will be more robust, adapted to ensure that products reach the end consumer in perfect condition, while being easy to handle and open.

Customization of e-commerce packaging will also be a trend, with brands offering a unique experience even during delivery.

Read also: 5 trends in the paper and cardboard packaging market

The packaging sector is constantly evolving, driven by technological innovation, the growing demand for sustainability and the need to offer consumers a more interactive and personalized shopping experience.

In 2025, packaging trends will be more connected, ecological and efficient, offering solutions that meet both consumer needs and market demands.

Indumak, with its commitment to innovation and excellence, is prepared to adapt to these new trends and offer customers the best solutions in packaging, grouping and palletizing.

Discover Indumak solutions adapted to the main market trends by accessing our website and talking to our experts.

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